Builds, SEO, AI search visibility and CRO
Four services that work best together. A store that's built properly is easier to rank, easier for AI tools to understand, converts more of its visitors and is cheaper to advertise.
Store builds - Shopify and bespoke
New stores, rebuilds and migrations. Fast on mobile, structured for search and built to convert from day one.
- New Shopify stores
- Theme rebuilds and redesigns
- Custom Liquid sections and snippets
- Migrations from WooCommerce and other platforms
- Bespoke e-commerce and hire platforms
- Speed and Core Web Vitals
- Collection and navigation structure
- Development stores for safe testing
Shopify is our home platform: as a Shopify Partner we build on development stores, so nothing touches your live site until it's ready. Our own brand Rolling Render runs on a completely custom Shopify theme we built from scratch. And the principles aren't Shopify-specific. We've built sites on a bespoke e-commerce and hire platform and applied exactly the same visibility and conversion work to them.
SEO and AI search visibility
Making sure Google and AI assistants can find your store, understand what you sell and trust it enough to show it.
- Technical SEO audits
- Structured data: Product, Organization, FAQ and more
- Merchant listing and rich result fixes
- Collection architecture built around real searches
- robots.txt and AI crawler access
- llms.txt for AI tools
- Google Search Console and Merchant Center
- Keyword research and content plans
Most stores we audit have the same few problems: apps outputting conflicting schema, AI crawlers blocked without anyone knowing, and collections organised by product type instead of how people actually search. All fixable.
Conversion rate optimisation
A standard theme rarely gives you a high conversion rate. We fix the places where shoppers hesitate, using what we've already proven converts.
- Conversion audits by device and traffic source
- Product page layout and buy box
- Variant and personalisation flows
- Collection page merchandising
- Cross-sells and basket value
- Add-to-cart and checkout drop-off analysis
- Test, measure, keep what works
- Speed fixes that affect sales
We've spent a lot of time and money on our own brand finding out what does and doesn't convert. Sipfull of Design converts at 3.4% over the last 12 months - more than twice the typical Shopify store. That knowledge goes straight into your store.
Paid ads support
Meta and Google campaigns that line up with the site, so paid traffic lands somewhere that converts.
- Meta campaign structure and testing
- Google Shopping and Performance Max
- Product feeds and Merchant Center
- Seasonal campaign planning
- Landing pages for paid traffic
- Reporting you can read
We run Meta and Google campaigns for our own brand every week, so the advice is current - not something read in a blog post last year.
Frequently asked
Do you only work with Shopify?
No. Shopify is our main platform, but we've also built sites on a bespoke e-commerce and hire platform and applied the same visibility and conversion principles. We can audit SEO, AI visibility and conversion on any platform, and we help businesses moving to Shopify from WooCommerce and others.
What is conversion rate optimisation (CRO)?
Improving the share of visitors who go on to buy. We look at where shoppers drop out - product pages, variant choices, basket, checkout - and change what the data says is costing sales. Our own brand, Sipfull of Design, converts at 3.4% over 12 months, more than twice the typical Shopify store.
What is AI search visibility?
It's how likely your business is to be found, understood and recommended by AI assistants such as ChatGPT, Gemini and Perplexity. It depends on whether their crawlers can reach your site, how clearly your pages are structured, and how accurate your structured data and product information are.
What is llms.txt?
A plain text file at the root of your site that gives AI tools a short, readable summary of who you are and which pages matter. It's a simple addition and sits alongside your sitemap and robots.txt.
How long does SEO take to show results?
Technical fixes can show within weeks once Google re-crawls the site. Ranking growth usually builds over months. On Sipfull of Design, the gains came across a full year.
Will my store need lots of apps?
Usually fewer. We'd rather build features into the theme than stack apps that slow the site down and output conflicting data.
How do you price work?
Every job is quoted after an initial conversation, once we know what the site needs and what you're trying to achieve.
Where are you based?
Sussex, working with businesses across the UK.
Want to know how your store looks to Google and ChatGPT?
Send us your URL and what you're trying to achieve. We'll come back to you with where we'd start.