Store builds
New stores, rebuilds and migrations. Shopify first, bespoke platforms too.
- Custom Liquid sections
- Migrations from WooCommerce and others
- Bespoke e-commerce and hire platforms
- Speed and Core Web Vitals
Shopify, SEO, AI search and CRO
Online stores built to be found - and to sell.
Oaklands Creative builds and optimises e-commerce sites, on Shopify and bespoke platforms, so they rank in Google, get recommended by AI assistants like ChatGPT and Gemini, and convert the traffic they get. We've done it for our own brand: from start-up to top three on Google, the name AI recommends first, and a conversion rate over twice the Shopify average. Now we do it for yours.
Sipfull of Design is an Oaklands Creative brand. Domain authority: 6.
Proof, not promises
From start-up to the brand AI recommends first
Sipfull of Design is an e-commerce brand we built and grow ourselves. It started with nothing: no rankings, no links, no name. Its domain authority is still just 6 - tiny next to the household names it competes with. Yet when shoppers ask ChatGPT or Gemini where to buy motoring mugs, it's the brand they mention most.
73%
of ChatGPT and Gemini answers about buying motoring mugs mention Sipfull
most-recommended brand in 6 of 7 questions
107
brand mentions in AI answers - nearly double Emma Bridgewater's 56
more than any other brand tracked
6
domain authority, with links from just 35 sites
a young store, up against household names
On GoogleTop three for "gardening mugs" and "motoring mugs", 104 keywords on page one (up from 4), and estimated organic traffic up roughly tenfold in a year.
On the siteA 3.4% conversion rate over the last 12 months - more than twice the typical Shopify store, at around 1.4%.
AI figures: Ubersuggest AI visibility tracking of ChatGPT and Gemini answers to 14 unbranded UK shopping questions, to October 2026. Google figures: Ubersuggest, September 2025 compared with September 2026. Conversion: Shopify Analytics, against a typical Shopify store rate of around 1.4% from industry benchmarks.
What we do
Four things, done properly
Our work sits where the build, the search side and the sale meet. A well-structured store is easier to rank, easier for AI tools to understand, and easier to buy from.
SEO and AI search visibility
Structure, data and content that search engines and AI assistants can actually read.
- Structured data and rich results
- Collection and navigation architecture
- AI crawler access and llms.txt
- Google Merchant Center
Conversion rate optimisation
Turning more of your visitors into buyers, using what we've proven actually converts.
- Product page layout and buy box
- Variant and personalisation flows
- Collection page merchandising
- Add-to-cart and checkout analysis
Paid ads support
Meta and Google campaigns set up to work with the site, not against it.
- Meta campaign structure
- Google Shopping and Performance Max
- Product feeds
- Landing pages for paid traffic
Built by us
Our own brands, live and trading
Two very different stores, both designed, built and grown by Oaklands Creative.
Why AI search matters now
Shoppers are asking ChatGPT what to buy
More people now start with an AI assistant instead of a search box. Those tools lean on the same things Google does - clear site structure, accurate product data and structured data - plus one thing many stores get wrong: whether their crawlers are allowed in at all.
It's common to find a store blocking AI crawlers in robots.txt without knowing it, or running two apps that output conflicting product data. Fixing that is usually quick, and it's the first thing we check.
"Setups fighting setups, apps not doing the job."
The most common problem we find in a Shopify audit. The fix is usually fewer apps and cleaner code in the theme, not another plugin.
Why Oaklands Creative
Proven on our own brand first
Most agencies advise. We also trade. Sipfull of Design is our own e-commerce brand, and it's where every method we sell is tested first: site structure, schema, product page layouts, Meta and Google campaigns.
So when we recommend a change to your store, it's because we've already seen what it does to real rankings, real AI recommendations and real orders.
Regional Winner, Retail and E-Commerce StartUp of the YearSouth East UK StartUp Awards 2026 - Sipfull of Design, an Oaklands Creative brand
Audit
How Google and AI tools see your store today: crawl access, structured data, collections, speed and what you already rank for.
Fix and build
Changes go into the theme in clean Liquid, rather than another app layered on top.
Measure
Rankings, organic traffic and conversion tracked month to month, so you can see what moved.
Want to know how your store looks to Google and ChatGPT?
Send us your URL and what you're trying to achieve. We'll come back to you with where we'd start.